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Online retail and marketplaces

The 36 companies in this industry listed on the NYSE and Nasdaq are worth $3.4 tn combined; the largest are Amazon.com (AMZN), Alibaba Group (BABA) and PDD Holdings (PDD). For each one: what it does, revenue, margin, free cash flow over the last five years and a score from 0 to 10.

Data as of October 2026

Clear leader
36 companies value 3.4 tn revenue 1.3 tn margin 13.1% free cash flow 34 bn avg. score 2.7
AMZN holds 82.6% of the group's value, 11.2x the runner-up
Rank Ticker Company Share Value Revenue Margin FCF 5 years FCF/px Yield What it does · why it is here
1 AMZN Amazon.com
United States · score 2.9
83% 2.8 tn 776 bn 17.4% -12 bn -0.4% — Online retail, marketplace, AWS cloud and advertising · Largest online retailer in the West + AWS, the global cloud leader
2 BABA Alibaba Group
China · score 6.4
7% 252 bn 148 bn 10.1% 11 bn 4.4% 1.9% E-commerce, cloud and logistics in China · China's largest e-commerce platform and the country's cloud leader
3 PDD PDD Holdings
China · score 7.4
3% 116 bn 62 bn 22.7% 15 bn 13.2% — Pinduoduo and Temu e-commerce · Owner of Temu and Pinduoduo; aggressive growth and high margins
4 MELI MercadoLibre
Argentina/Uruguay · score 7.4
3% 93 bn 35 bn 5.3% 12 bn 13.3% — E-commerce, payments and credit in Latin America · Dominates e-commerce and payments in Latin America; the region's largest company
5 SE Sea Limited
Singapore · score 7.1
2% 54 bn 23 bn 6.9% 4.5 bn 8.3% — Shopee e-commerce, Garena games and payments · Owner of Shopee, the e-commerce leader in Southeast Asia
6 JD JD.com
China · score 7.0
1% 37 bn 187 bn 1.8% 1.6 bn 4.3% 4.0% E-commerce with its own logistics in China · Chinese online retailer with its own logistics
7 CPNG Coupang
South Korea · score 2.7
1% 26 bn 35 bn -2.2% 0.1 bn 0.4% — E-commerce and fast delivery in South Korea · Dominates Korean e-commerce with same-day delivery; the 'Amazon of Korea'
8 VIPS Vipshop Holdings
China · score 7.9
0% 6.1 bn 15 bn 6.8% 0.8 bn 12.8% 4.2% Online discount brand retail in China · Chinese online retailer specializing in discounted branded surplus stock
9 PTRN Pattern Group Inc.
United States · score 5.5
0% 3.2 bn 3.0 bn 0.9% 0.1 bn 3.4% — Marketplace sales acceleration platform · Utah — revenue of $3bn
10 GCT GigaCloud Technology Inc
United States · score 6.5
0% 2.1 bn 1.5 bn 10.6% 0.2 bn 7.6% — B2B e-commerce for furniture and bulky goods · California — revenue of $1.5bn
11 RVLV Revolve Group, Inc.
United States · score 4.9
0% 1.6 bn 1.3 bn 5.5% 0.0 bn 1.7% — Online fashion retail for Millennials and Gen Z · California — revenue of $1.3bn
12 LUXE LuxExperience B.V.
Germany · score 0.3
0% 1.3 bn 2.8 bn -6.7% -0.1 bn -9.2% — Online luxury fashion retail, under the Mytheresa brand · Germany — revenue of $2.8bn
13 GRPN Groupon, Inc.
United States · score 1.0
0% 0.7 bn 0.5 bn -25.3% 0.0 bn 4.4% 0.3% Deals marketplace connecting consumers and merchants · Illinois — revenue of $497m
14 JMIA Jumia Technologies AG
Germany · score 0.0
0% 0.7 bn 0.2 bn -27.5% -0.0 bn -6.0% — Online marketplace with delivery and payment services in Nigeria, Egypt, Kenya and other African countries · Germany — revenue of $210m
15 SFIX Stitch Fix, Inc.
United States · score 3.6
0% 0.4 bn 1.4 bn -0.9% 0.0 bn 5.6% — Online personal styling and fashion service · California — revenue of $1.3bn
16 BZUN Baozun Inc.
China · score 3.8
0% 0.2 bn 1.4 bn -2.4% 0.0 bn 20.1% 1.4% E-commerce and fulfillment in China · China — revenue of $1.4bn
17 NXH NEIGHBORHOOD INTELLIGENCE, INC.
United States · score 0.0
0% 0.2 bn 1.1 bn -12.7% -0.1 bn -48.9% — Retail brands Bed Bath & Beyond, Overstock and buybuy BABY · Utah — revenue of $1.1bn
18 AKA A.K.A. BRANDS HOLDING CORP.
United States · score 2.8
0% 0.1 bn 0.6 bn -4.4% 0.0 bn 7.8% — Direct-to-consumer fashion brands with data-driven marketing · California — revenue of $604m
19 LITB LightInTheBox Holding Co., Ltd.
Singapore · score 4.8
0% 0.1 bn 0.2 bn 3.7% 0.0 bn 11.8% — Cross-border e-commerce of apparel and home goods · Singapore — revenue of $224m
20 HOUR Hour Loop, Inc
United States · score 2.8
0% 0.1 bn 0.1 bn 1.1% 0.0 bn -0.2% — Online retail in the United States · Washington — revenue of $153m
21 DIBS 1stdibs.com, Inc.
United States · score 0.3
0% 0.1 bn 0.1 bn -8.5% 0.0 bn -1.2% — Online marketplace for vintage furniture, decor, jewelry and art · New York — revenue of $91m
22 WSHP WeShop Holdings Ltd
Jersey · score 1.7
0% 0.1 bn 0.0 bn — -0.0 bn -13.8% — Social commerce and marketplace · Jersey
23 LVLU Lulu's Fashion Lounge Holdings, Inc.
United States · score 2.3
0% 0.0 bn 0.3 bn -3.2% 0.0 bn 4.4% — Data-driven online fashion retail · California — revenue of $262m
24 JWEL Jowell Global Ltd.
China · score 0.0
0% 0.0 bn 0.2 bn -3.8% 0.0 bn -31.5% — E-commerce of cosmetics and supplements in China · China — revenue of $165m
25 GROV Grove Collaborative Holdings, Inc.
United States · score 0.0
0% 0.0 bn 0.2 bn -4.1% 0.0 bn -2.7% — Health- and sustainability-focused consumer products · California — revenue of $159m
26 GIFT GIFTIFY, INC.
United States · score 0.1
0% 0.0 bn 0.1 bn -10.3% 0.0 bn -9.9% — Digital restaurant deals, owner of Restaurant.com · Illinois — revenue of $83m
27 YJ Yunji Inc.
China · score 0.0
0% 0.0 bn 0.1 bn -42.0% -0.0 bn -247.9% — Subscription-based social commerce in China · China — revenue of $45m
28 RCT RedCloud Holdings plc
United Kingdom · score 0.0
0% 0.0 bn 0.1 bn -78.8% -0.0 bn -523.2% — B2B consumer goods marketplace in emerging markets · United Kingdom — revenue of $48m
29 WBUY WEBUY GLOBAL LTD
Singapore · score 0.0
0% 0.0 bn 0.0 bn -16.2% 0.0 bn -84.9% — Social and community commerce in Southeast Asia · Singapore — revenue of $26m
30 MOGU MOGU Inc.
China · score 1.5
0% 0.0 bn 0.0 bn 1.5% -0.0 bn -47.6% — Fashion e-commerce in China · China — revenue of $18m
31 TGL TREASURE GLOBAL INC
United States · score 0.0
0% 0.0 bn 0.0 bn -214.4% -0.0 bn -529.1% — E-commerce with AI-personalized deals, from Malaysia · New York — revenue of $5m
32 HEPS D-MARKET Electronic Services & Trading
Turkey · score 4.1
— — 1.7 bn -6.7% 0.2 bn — — E-commerce in Turkey, under the Hepsiburada brand · Turkey — revenue of $1.7bn
33 AEHL Antelope Enterprise Holdings Ltd
China · score 0.9
— — 0.1 bn -11.9% -0.0 bn — — Livestream e-commerce services and business consulting in China · China — revenue of $89m
34 NEXR Nexera Technologies Ltd
Israel · score 1.0
— — 0.0 bn -43.8% -0.0 bn — — Online consumer product stores on Amazon · Israel — revenue of $20m
35 PAVS Paranovus Entertainment Technology Ltd.
United States · score 0.9
— — 0.0 bn -87.2% 0.0 bn — — Sales on TikTok Shop plus live commerce and influencer marketing services in the US · New York — revenue of $15m
36 UZX Linkage Global Inc
Japan · score 1.2
— — 0.0 bn -141.2% -0.0 bn — — Cross-border e-commerce · Japan — revenue of $4m

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What this is. A catalogue, not a guide. Every industry with stocks listed on the NYSE or NASDAQ, the companies contending for its leadership, what each one does according to its own annual report, and the balance sheet it filed with the SEC.

The score runs from 0 to 10 and compares each company with every other one in the almanac on cash generation, profitability, debt, dividends and consistency over the last five years. The higher it is, the better the company fares in that comparison. Curious how much each part weighs? Ask at the bottom of the page.

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