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Consumer Discretionary

The 49 industries in this sector, from largest to smallest by market value, and its 20 largest companies listed on the NYSE and Nasdaq.

Data as of October 2026

49 industries 519 companies value 8.9 tn revenue 4.6 tn
Industry n Value Revenue Margin Cash Group leader Concentration
Online retail and marketplaces 36 3.4 tn 1.3 tn 13.1% 34 bn AMZN 82.6% Clear leader
Automakers 6 1.9 tn 1.1 tn -0.3% 60 bn TSLA 77.1% Clear leader
Restaurants 35 444 bn 139 bn 12.6% 18 bn MCD 38.7% Open contest
Home improvement retail 4 441 bn 280 bn 8.2% 23 bn HD 70.1% Clear leader
Online travel and booking 14 294 bn 70 bn 21.4% 21 bn BKNG 41.6% Open contest
Apparel and off-price retail 23 291 bn 151 bn 8.5% 12 bn TJX 55.8% Comfortable leader
Hotels and cruises 16 265 bn 76 bn 8.6% 9.2 bn MAR 38.4% Open contest
Consumer electronics 15 207 bn 91 bn -0.1% 14 bn SONY 70.7% Clear leader
Cruise lines 5 158 bn 64 bn 15.0% 4.3 bn RCL 47.8% Comfortable leader
Auto parts retail 7 149 bn 87 bn 6.5% 5.2 bn ORLY 48.4% Comfortable leader
Homebuilders 16 121 bn 135 bn 7.5% 8.5 bn DHI 31.2% Open contest
Athletic apparel and brands 12 113 bn 93 bn 7.9% 7.2 bn NKE 48.8% Comfortable leader
Branded apparel and accessories 30 91 bn 67 bn 6.3% 6.9 bn TPR 25.8% Evenly matched
Used car retail 5 75 bn 72 bn 2.9% 3.0 bn CVNA 85.9% Clear leader
Luxury goods 2 73 bn 8.0 bn 22.5% 2.1 bn RACE 99.9% Clear leader
Casinos and resorts 15 67 bn 71 bn 5.7% 7.5 bn LVS 36.6% Open contest
Private education 39 67 bn 41 bn 7.8% 5.3 bn PSO 17.3% Evenly matched
Resale and handmade marketplaces 7 65 bn 20 bn 12.3% 3.1 bn EBAY 82.2% Clear leader
Electric vehicles (new entrants) 19 57 bn 56 bn -29.3% -15 bn RIVN 31.5% Open contest
Casual dining restaurants 13 55 bn 43 bn 5.3% 2.5 bn DRI 44.1% Comfortable leader
Home and decor retail 9 52 bn 31 bn 4.2% 2.6 bn WSM 56.8% Comfortable leader
Beauty retail 7 45 bn 33 bn 7.9% 3.2 bn ULTA 56.6% Comfortable leader
Auto dealerships 9 36 bn 144 bn 2.1% 0.8 bn PAG 38.6% Open contest
Online sports betting 10 36 bn 35 bn -5.2% 2.5 bn FLUT 37.7% Open contest
Electronics retail 3 33 bn 47 bn 4.6% 2.4 bn BBY 58.5% Comfortable leader
Home appliances 10 30 bn 26 bn 3.0% 1.0 bn SN 89.0% Clear leader
Online classifieds 10 25 bn 20 bn 3.0% 1.4 bn Z 27.5% Evenly matched
Car rental 5 24 bn 40 bn -1.0% 3.8 bn UHAL 44.7% Comfortable leader
Home and pool distribution 4 22 bn 18 bn 4.2% 1.3 bn WSO 54.3% Comfortable leader
Recreational vehicles and boating 16 21 bn 49 bn -0.6% 1.8 bn BC 19.4% Evenly matched
Toys and board games 8 20 bn 13 bn 10.1% 2.0 bn HAS 70.1% Clear leader
Gyms and fitness 6 18 bn 8.3 bn 9.0% 0.6 bn LTH 50.4% Comfortable leader
Sporting goods retail 4 17 bn 29 bn 4.1% 0.6 bn DKS 77.6% Clear leader
Outdoor gear and apparel 12 14 bn 12 bn 2.4% 1.2 bn GOLF 32.3% Open contest
Pizza and fast delivery 4 14 bn 7.8 bn 9.7% 0.8 bn DPZ 70.2% Clear leader
Mattresses and bedding 3 13 bn 8.3 bn 5.8% 0.8 bn SGI 99.6% Clear leader
Grocery delivery 2 12 bn 7.5 bn 6.9% 1.2 bn CART 100.0% Clear leader
Leisure and entertainment 11 11 bn 7.9 bn 1.4% -0.2 bn MTN 48.9% Comfortable leader
Movie theaters 5 11 bn 9.6 bn -3.0% 0.3 bn CNK 41.4% Open contest
Flooring and surfaces 3 9.9 bn 13 bn 4.8% 0.9 bn MHK 78.9% Clear leader
Manufactured housing 4 9.3 bn 5.1 bn 8.2% 0.5 bn SKY 43.8% Comfortable leader
Department stores 2 8.6 bn 38 bn 2.7% 2.5 bn M 71.7% Clear leader
Automotive services 6 8.6 bn 8.7 bn 3.7% 0.6 bn VVV 45.8% Comfortable leader
Education and consumer services 9 8.2 bn 2.5 bn 5.7% 0.4 bn DUOL 81.4% Clear leader
Jewelry retail 5 5.8 bn 8.3 bn 5.0% 0.6 bn SIG 77.7% Clear leader
Residential furniture 8 4.2 bn 6.6 bn 1.0% 0.3 bn MBC 31.3% Open contest
Specialty retail (diversified) 12 2.8 bn 10 bn -3.4% 0.2 bn WINA 37.8% Open contest
Theme parks 3 2.3 bn 4.7 bn -34.4% 0.3 bn PRKS 63.3% Clear leader
EV charging 10 1.5 bn 1.2 bn -53.6% -0.3 bn ADSE 49.4% Comfortable leader

The 20 largest companies in the sector

Rank Ticker Company Industry Value Revenue Margin FCF
1 AMZN Amazon.com
United States · score 2.9
Online retail and marketplaces 2.8 tn 776 bn 17.4% -12 bn
2 TSLA Tesla
United States · score 5.5
Automakers 1.5 tn 104 bn 3.7% 5.8 bn
3 HD Home Depot
United States · score 6.7
Home improvement retail 309 bn 169 bn 8.4% 15 bn
4 TM Toyota Motor
Japan · score 6.1
Automakers 253 bn 321 bn 7.9% 35 bn
5 BABA Alibaba Group
China · score 6.4
Online retail and marketplaces 252 bn 148 bn 10.1% 11 bn
6 MCD McDonald's
United States · score 5.4
Restaurants 172 bn 28 bn 31.7% 7.8 bn
7 TJX TJX Companies
United States · score 6.8
Apparel and off-price retail 162 bn 62 bn 9.7% 5.9 bn
8 SONY Sony Group
Japan · score 5.3
Consumer electronics 146 bn 79 bn -2.4% 12 bn
9 BKNG Booking Holdings
United States · score 5.9
Online travel and booking 122 bn 28 bn 19.1% 9.5 bn
10 PDD PDD Holdings
China · score 7.4
Online retail and marketplaces 116 bn 62 bn 22.7% 15 bn
11 SBUX Starbucks
United States · score 5.0
Restaurants 112 bn 38 bn 5.2% 3.6 bn
12 LOW Lowe's Companies
United States · score 5.2
Home improvement retail 110 bn 90 bn 7.3% 7.0 bn
13 ABNB Airbnb
United States · score 7.0
Online travel and booking 105 bn 13 bn 20.4% 4.9 bn
14 MAR Marriott International
United States · score 5.1
Hotels and cruises 102 bn 27 bn 9.6% 3.0 bn
15 MELI MercadoLibre
Argentina/Uruguay · score 7.4
Online retail and marketplaces 93 bn 35 bn 5.3% 12 bn
16 HLT Hilton Worldwide
United States · score 3.9
Hotels and cruises 78 bn 12 bn 13.2% 2.0 bn
17 ROST Ross Stores
United States · score 6.8
Apparel and off-price retail 76 bn 25 bn 10.8% 2.8 bn
18 RCL Royal Caribbean
United States · score 2.5
Cruise lines 75 bn 19 bn 23.5% -0.4 bn
19 RACE Ferrari N.V.
Italy · score 6.2
Luxury goods 73 bn 8.0 bn 22.4% 2.1 bn
20 GM General Motors
United States · score 7.1
Automakers 73 bn 186 bn 1.1% 14 bn

Other sectors

What this is. A catalogue, not a guide. Every industry with stocks listed on the NYSE or NASDAQ, the companies contending for its leadership, what each one does according to its own annual report, and the balance sheet it filed with the SEC.

The score runs from 0 to 10 and compares each company with every other one in the almanac on cash generation, profitability, debt, dividends and consistency over the last five years. The higher it is, the better the company fares in that comparison. Curious how much each part weighs? Ask at the bottom of the page.

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