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Search and digital advertising

The 5 companies in this industry listed on the NYSE and Nasdaq are worth $6.0 tn combined; the largest are Alphabet (GOOGL), Meta Platforms (META) and Baidu (BIDU). For each one: what it does, revenue, margin, free cash flow over the last five years and a score from 0 to 10.

Data as of October 2026

Clear leader
5 companies value 6.0 tn revenue 702 bn margin 44.6% free cash flow 94 bn avg. score 4.7
GOOGL holds 69.6% of the group's value, 2.3x the runner-up
Rank Ticker Company Share Value Revenue Margin FCF 5 years FCF/px Yield What it does · why it is here
1 GOOGL Alphabet
United States · score 6.1
70% 4.2 tn 446 bn 54.8% 53 bn 1.3% 0.2% Search, YouTube, Android, cloud and digital advertising · Dominates search (~90%), YouTube and Android; 3rd largest cloud and an AI leader (Gemini)
2 META Meta Platforms
United States · score 6.2
30% 1.8 tn 228 bn 29.8% 41 bn 2.3% 0.3% Facebook, Instagram, WhatsApp and artificial intelligence · ~3.4bn daily users; the world's 2nd largest advertising platform
3 BIDU Baidu
China · score 0.4
0% 27 bn 18 bn 4.3% -2.2 bn -7.9% — Internet search, AI and autonomous driving in China · China's largest search engine and one of the country's autonomous driving leaders
4 SNAP Snap Inc.
United States · score 3.5
0% 11 bn 6.3 bn -4.9% 0.7 bn 6.7% — Snapchat app and augmented reality glasses · Camera-first social network with strong reach among young people; leader in augmented reality
5 TTD The Trade Desk
United States · score 7.3
0% 5.8 bn 3.0 bn 13.6% 0.9 bn 15.0% — Programmatic media buying platform · Largest independent programmatic ad-buying platform

Other industries in the same sector

and 2 industries more
What this is. A catalogue, not a guide. Every industry with stocks listed on the NYSE or NASDAQ, the companies contending for its leadership, what each one does according to its own annual report, and the balance sheet it filed with the SEC.

The score runs from 0 to 10 and compares each company with every other one in the almanac on cash generation, profitability, debt, dividends and consistency over the last five years. The higher it is, the better the company fares in that comparison. Curious how much each part weighs? Ask at the bottom of the page.

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